How do I benefit by leasing a domain name?
What is your cancellation policy?
How are the geographic areas divided up?
I can’t find the name I want, what should I do?
Are you getting more domain names or is this all your inventory?
Why are domains available for varying amounts of time?
Does Root Orange own these domain names?
What happens if a domain owner wants to remove a name from Root Orange?
Why can’t I buy a name outright?
Why can’t I select different contract lengths for different domains in my cart?
If I lease a domain, can I point it to any website?
Q: How do I benefit by leasing a domain name?
A: If you are a small business professional operating in a limited geographic area, whether it be a town or a state, you can now lease a generic name just for your market area. Web users who click on leased names are automatically routed to the website of the local business that has leased that particular name. You get increased search engine rankings, an easy-to-remember name, and increased SEM click thru’s without having to pay an expensive purchase price.
Q: What is your cancellation policy?
A: You are free to cancel a lease at any time, risk free. No penalties, no fees. You will receive a pro-rated refund.
Q: How are the geographic areas divided up?
A: We lease our names by metropolitan areas, which are standardized geographic territories. We are working to offer leases at the zip code level tailored to your target market. Until then, you can lease entire metro areas at a deep discount.
Q: I can’t find the name I want, what should I do?
A: At the bottom of all search results is a field that allows you to submit a request for domain name. We will make out best effort to bring that name into our inventory. Before it is available to the public, we will contact you and give you first dibs on locations you would like to lease it for.
Q: Are you getting more domain names or is this all your inventory?
A: We are constantly bringing new names into our revolutionary domain-sharing system. If you can’t find the specific name you want, please follow the instructions in the Q&A above.
Q: How are prices determined?
A: Our pricing is based on three factors: the size of the metropolitan area, the volume of searches people perform for the domain’s keywords, and the CPC (cost-per-click) value of the domain’s keywords.
Our pricing is structured to be competitive and based on a domain’s estimated performance at delivering high quality, local leads. Over time, our names deliver more leads at a lower cost per lead than alternative online marketing tools, such as Google AdWords.
Q: Why are domains available for varying amounts of time?
A: Our contracts with domain owners are of varying start dates and lengths. This is why there is no uniform length of availability across all names.
Q: What happens if a domain owner wants to remove a name from Root Orange?
A: Domain owners can remove names from our inventory at the end of their contracts with us if they want. Our legally-binding agreements prevent them from yanking out their names prior to that without significant penalties. We ensure our customers do not get the rug yanked out from under them! As contract end dates begin to approach, we work with domain owners to extend contracts so you can continue to benefit from the name you have leased.
Q: Does Root Orange own these domain names?
A: No, not the vast majority. We partner with domain owners who are looking for ways to offer their names to multiple businesses.
Q: Why can’t I buy a name outright?
A: We are not in the business of selling domain names. We lease names on a local level to small and medium-sized businesses.
Q: Why can’t I select different contract lengths for different domains in my cart?
A: Right now our system does not support different contract lengths for different domain names in the same transaction. For the time being while we work to fix this problem, you can simply complete separate orders for each domain name for which you want a different contract length.
Q: If I lease a domain, can I point it to any website?
A: Our domains are meant to be used only for websites with commercial purposes described by the particular name(s) in question. For example, DivorceLawyer.com can only be used for a divorce attorney’s website. As explained in our Customer License Agreement and Terms of Service, we reserve the right to terminate any contract that violates this provision. We do this to ensure the domain names are used appropriately and without harm to other lessees.